Yohji Yamamoto Y's for men 25S/S 2024

Description

Captured in high-contrast black and white with pronounced film grain, this campaign image for Yohji Yamamoto's Y's for men 25S/S collection features two male models outdoors at night. Photographed by Takay with fashion editing and styling by Tsuyoshi Noguchi, the models wear relaxed tailored jackets and lightweight coats while seated against a dark architectural backdrop. The moody, nocturnal atmosphere highlights the draping and texture of the garments under low ambient lighting. Hair styling by Kenshin Asano and casting by Shimana complete the production.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign