Brand
ProjectY's for men 25S/S

Yohji Yamamoto Y's for men 25S/S 2024
Associated creatives
Tags
Description
This fashion editorial image for Yohji Yamamoto Y's for men 25S/S features a young male model with a close buzzcut pose outdoors against a gritty industrial backdrop with raw concrete structures and steel beams. He wears a vibrant red button-down camp shirt layered underneath an oversized dark grey blazer. The low-key lighting and desaturated green-toned color grading create a moody, cinematic atmosphere. Photographed by Takay with styling by Tsuyoshi Noguchi, hair by Kenshin Asano, and casting by Shimana.
Style
Editorial, Horizontal, Moody, Desaturated
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Scarlet (50%)
Charcoal (50%)
Background
Construction Site
Context
Editorial
