Yohji Yamamoto Y's for men 25S/S 2024

Description

This monochrome fashion campaign image for Yohji Yamamoto's Y's for men 25S/S collection was photographed by Takay, with styling by Tsuyoshi Noguchi, hair styling by Kenshin Asano, and casting by Shimana. A young man with dark, curly hair walks forward through a covered arcade or traditional market street, his hands tucked into the pockets of a dark, double-breasted suit jacket. The high-contrast, grainy black-and-white treatment emphasizes the tailored lines of the menswear and the textured storefronts flanking the walkway. Natural ambient light shapes the scene, capturing a candid, documentary-style moment within an editorial framework.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Menswear

Color

Background

Street

Context

Advertising Campaign