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  • ·Yohji Yamamoto Y's for men 25S/S black and white editorial
Brand
Yohji Yamamoto
ProjectY's for men 25S/S
Two models outdoors at night wearing oversized coats against an urban city street and building backdrop in a grainy black and white shot.

Yohji Yamamoto Y's for men 25S/S 2024

Associated creatives

Takay
TakayPhotographer
Tsuyoshi Noguchi
Tsuyoshi NoguchiFashion Editor/Stylist
Kenshin Asano
Kenshin AsanoHair Stylist
Shimana
ShimanaCasting Director

Tags

two models outdoorstwo modelsmodels outdoorsman in trench coattrench coatman in suit jacketsuit jacket

Description

This black and white fashion editorial campaign image for Yohji Yamamoto Y's for men 25S/S captures two models outdoors in an urban environment at night. The model on the left wears an oversized light-coloured trench coat with epaulettes and a belted waist, while the model on the right stands with their back turned, wearing a tailored suit jacket. The scene is shot with heavy film grain, creating a textured, atmospheric aesthetic against a backdrop of distant city buildings and glowing street lights.

Style

Editorial, Horizontal, Monochrome, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Background

Street

Context

Advertising Campaign