Williams College
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2021
Description
Williams College revamps its institutional aesthetic with a comprehensive brand identity system developed by design studios Order and Sharp Type. The project integrates a vibrant color palette of deep purple and yellow with bold, custom serif typography to modernize the college's visual presence. The identity spans diverse applications, from large-scale campus environmental graphics and architectural signage to printed alumni network brochures and collegiate merchandise. Through high-contrast color blocking and minimalist vector layouts, the work establishes a consistent, clean institutional language across both physical and digital touchpoints.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Typography
Context
Advertising Campaign
Associated creatives
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