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BrandWilliams College
ProjectBrand Identity
Chapin Hall exterior at Williams College with three vertical banners hanging between neoclassical columns above graduates.

Williams College Brand Identity 2021

Associated creatives

Order
OrderGraphic Design
Sharp Type
Sharp TypeType Design

Tags

williams college chapin hallchapin hall exteriorwilliams college buildingcollege building exteriorneoclassical architecturecollege bannersbuilding exterior

Description

The exterior of Chapin Hall at Williams College is displayed under an overcast sky, featuring neoclassical columns and red brick architecture. Three large vertical banners hang between the columns, displaying purple, white, and gold branding with typography. Graduates wearing black caps and gowns gather on the steps in front of the building. Natural daylight illuminates the scene with soft shadows.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Department Stores

Color

Cobalt (30%)
Pure White (30%)
Golden Yellow (30%)

Background

Civic Building

Context

Advertising Campaign