Williams College Brand Identity 2021

Description

This graphic design piece presents the official brand identity for Williams College, created by Order and Sharp Type. The composition features white custom serif typography set centrally against a solid deep purple background. The typography is clean and balanced, establishing a clear academic and institutional presence. The minimalist design emphasizes legible letterforms and strong color contrast.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Color

Background

Solid Colour

Context

Advertising Campaign