Glad: Brand Identity

Sep 2023

This brand identity project for Glad showcases a multifaceted approach to visual communication, spanning packaging design, motion graphics, and environmental signage. The execution leverages bold typography, vibrant color palettes, and minimalist layouts to establish a cohesive brand presence across diverse touchpoints, from takeaway food packaging to outdoor advertising. The work features collaborative design contributions from VOLTA, Studio Deploy, Maniac Studio, Philippe Dionne Bussières, Pràctica, Bielke&Yang, Order, and SCCO Studio. Throughout the project, the studios utilize techniques such as vector illustration, embossing, and clean motion graphics to emphasize sharp graphic hierarchy and tactile surface textures. The result is a comprehensive identity system that maintains visual clarity through a balance of playful, hand-drawn motifs and structured geometric design.

Commercial, Horizontal, Clean