Glad

Sep 2023

This brand identity project for Glad showcases a multifaceted approach to visual communication, spanning across packaging, digital motion graphics, and environmental signage. The work highlights a broad range of applications, from playful character-driven animations to structured, grid-based layouts and minimalist typographic logos. Each iteration employs a distinct visual vocabulary, utilizing vibrant color palettes and high-contrast vector linework to establish a cohesive brand presence. Collaborating studios including VOLTA, Studio Deploy, Maniac Studio, Philippe Dionne Bussières, Pràctica, Bielke&Yang, Order, and SCCO Studio contributed to the expansive graphic design system. Techniques such as motion graphics, embossed packaging finishes, and clean studio-led product renders define the execution, emphasizing a meticulous approach to typography and geometric structure.

Commercial, Horizontal, Clean