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BrandWilliams College
ProjectBrand Identity
Orange serif typography displaying partial words on a solid vibrant magenta background for brand identity design.

Williams College Brand Identity 2021

Associated creatives

Order
OrderGraphic Design
Sharp Type
Sharp TypeType Design

Tags

serif typographytypography designorange typographyorange textmagenta backgroundbrand identitygraphic design

Description

Graphic design showcase featuring custom orange serif typography set against a solid magenta background for the Williams College brand identity project. The composition highlights large-scale letterforms with distinctive curved terminals and bracketed serifs. Created collaboratively by design studios Order and Sharp Type, the piece exemplifies bold colour blocking and contemporary typography. The clean, digital layout emphasizes letter spacing and high-contrast chromatic pairing.

Style

Artistic, Horizontal, Graphic

Techniques

Typography, Vector

Color

Burnt Orange (50%)

Background

Solid Colour

Context

Advertising Campaign