Williams College Brand Identity 2021

Description

A wooden directional sign for Hopkins Forest is mounted onto the bark of a mature tree, surrounded by dense green forest foliage. The upper sign features bold purple typography reading Hopkins Forest above Williams. Below it, a smaller weathered informational sign displays park rules with graphic icons. Designed for Williams College as part of a brand identity project with contributions from Order and Sharp Type. Natural daylight illuminates the scene through the surrounding canopy.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Typography, Natural light

Color

Background

Forest

Context

Advertising Campaign