Williams College Brand Identity 2021

Description

A wooden directional sign for Hopkins Forest is mounted onto the bark of a mature tree, surrounded by dense green forest foliage. The upper sign features bold purple typography reading Hopkins Forest above Williams. Below it, a smaller weathered informational sign displays park rules with graphic icons. Designed for Williams College as part of a brand identity project with contributions from Order and Sharp Type. Natural daylight illuminates the scene through the surrounding canopy.