LURE

Dec 2024

LURE presents a comprehensive brand identity system that translates across physical, digital, and print environments. The project highlights a minimalist design language, relying on high-contrast black and white palettes, bold sans-serif typography, and tactile material applications. Across outdoor advertising, motion graphics, and editorial packaging, the brand identity utilizes clean lines and geometric structures. The visual system incorporates delicate metallic accents and expressive gestural strokes to balance its corporate aesthetic with artistic texture. Developed by Oddity, Order, Sonia Castillo Studio, Super Studio, and Estúdio Gole, the work includes detailed print craftsmanship, such as accordion-fold brochures and embossed paper stock. These elements are supported by digital display executions and branded apparel that maintain a cohesive, sophisticated presence.

Horizontal, Commercial, Clean