RCA

Brand Identity

Brand

RCA

ProjectBrand Identity

Date

Dec 2023

Description

RCA’s brand identity project functions as a dynamic visual ecosystem for the music, media, and entertainment sector. The work leverages a cohesive graphic design language that bridges physical out-of-home advertising with interactive digital interfaces. Across billboards and web platforms, the project utilizes bold typography and a high-contrast aesthetic to establish a modern industry presence. Technically, the execution channels a mix of monochrome minimalism and vibrant motion graphics. The design system incorporates collage techniques, layered UI frames, and geometric motion elements to document artist portfolios and music discovery tools. This multi-studio collaboration, featuring design contributions from Josephmark, Explorers Club, Studio Foss, Studio Herrström, Only, Studio Albin Holmqvist, Decimal, and Order, delivers a flexible framework for diverse artist promotional campaigns.

Style

Horizontal, Clean, Graphic, Commercial

Techniques

Typography

Industries

Music

Color

Pure White

Jet Black

Context

Brand Film / Corporate Video