The brand identity for RCA is a comprehensive visual system spanning digital platforms, outdoor advertising, and promotional collateral. The project leverages a high-contrast aesthetic that pairs bold, modular typography with dynamic motion graphics to communicate a modern music identity. Through a sequence of interconnected assets, the work utilizes clean geometric layouts and a vibrant color palette to differentiate artist campaigns while maintaining a cohesive look across physical and web-based applications.
The execution relies on a diverse set of graphic design techniques, ranging from monochrome collages and layered vector illustrations to animated motion design. The system integrates interactive web interfaces and large-format out-of-home displays, showcasing the flexibility of the design framework in both static and digital formats. Creative contributions were led by Josephmark, Explorers Club, Studio Foss, Studio Herrström, Only, Studio Albin Holmqvist, Decimal, and Order.
