Williams College Brand Identity 2021

Description

A vibrant yellow and purple cow mascot mural is painted across a textured grey concrete wall for the Williams College brand identity project. The cartoon cow features bold organic patches of color, expressive facial features, and a smiling mouth. To the right of the mascot, the typography reads Go Ephs in a bold purple serif font. A horizontal purple stripe runs along the lower portion of the wall, and a sliver of a dark roofline is visible against a clear blue sky at the top. The lighting is bright and natural, casting sharp shadows on the architectural structure.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Natural light, Spray paint / graffiti

Color

Background

Concrete Texture

Context

Advertising Campaign