Ray-Ban: Ray-Ban 2025 Icons Campaign - The Balorama

Apr 2025

The Ray-Ban 2025 Icons campaign serves as a visual showcase for the Balorama frame, leaning into a polished and contemporary aesthetic. Shot by photographer Axel Morin, the series balances vibrant, warm-toned gradients with stark, monochromatic low-key portraiture to highlight the structural design of the eyewear. Art direction by Fedra Malara defines the visual identity of the campaign, which utilizes editorial techniques to emphasize textures in both the apparel and the frames. The production features styling by Vittoria Cerciello, with hair by Pierpaolo Lai and makeup by Luciano Chiarello. Casting directors Barbara Nicoli and Leila Ananna curated the talent, while set designer Nicola Scarlino provided the backdrop for the project's commercial and editorial imagery.

Vertical, Commercial

Advertising Campaign