Ray-Ban

Apr 2025

The Ray-Ban 2025 Icons campaign serves as a visual showcase for the Balorama frame, leaning into a mixture of high-contrast commercial studio work and gritty editorial portraits. The series utilizes saturated gradients alongside dramatic low-key lighting to emphasize the structural contours of the eyewear and the tactile textures of the featured apparel. Captured by photographer Axel Morin, the campaign maintains a consistent, polished aesthetic across both monochrome and vibrant color palettes. Art direction by Fedra Malara and styling by Vittoria Cerciello anchor the project in a contemporary, clean sensibility. The production also features work by hair stylist Pierpaolo Lai and makeup artist Luciano Chiarello, with casting by Barbara Nicoli and Leila Ananna and set design by Nicola Scarlino.

Vertical, Commercial

Eyewear

Advertising Campaign