Ray-Ban Ray-Ban 2025 Icons Campaign - The Balorama 2025

About

This vertical portrait features a black man wearing metallic framed sunglasses and a black vest against a vibrant yellow gradient background. Captured by photographer Axel Morin for the Ray-Ban 2025 Icons Campaign, the image highlights the Balorama eyewear style with striking contrast and deliberate lighting. The model poses with a serious expression, complemented by subtle hoop earrings and dark attire. Art direction by Fedra Malara and styling by Vittoria Cerciello shape the clean, commercial aesthetic of the visual.