Ray-Ban
Doja Cat x Ray-Ban Meta
Nov 2025
Ray-Ban teams up with entertainer Doja Cat for this eyewear campaign, highlighting the integration of technology and classic design within the Ray-Ban Meta collection. The series of portraits positions the smart glasses as a fashion-forward accessory, balancing the brand's heritage with modern functionality. Photographer William Arcand captures the subject against minimalist white backgrounds, utilizing clean studio lighting and natural light to emphasize the textures of the apparel and the detailing of the eyewear. Fashion stylist Brett Alan Nelson contributes to the editorial aesthetic, pairing the glasses with structured houndstooth tailoring and sharp, high-contrast compositions.
Editorial, Vertical, Clean
Natural light
Eyewear
White Seamless
Advertising Campaign
