Ray-Ban: Doja Cat x Ray-Ban Meta
Brand
Date
Nov 2025
Description
Ray-Ban teams up with entertainer Doja Cat for this editorial eyewear campaign showcasing the Ray-Ban Meta smart glasses. The series of portraits highlights the integrated camera technology and frame details through a minimalist aesthetic, leaning into a clean studio look. Photographed by William Arcand with fashion styling by Brett Alan Nelson, the campaign pairs structured houndstooth tailoring with the eyewear collection. The imagery utilises natural light and high-key lighting to maintain a sharp, polished focus on both the subject and the technical design of the frames.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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