Ray-Ban teams up with entertainer Doja Cat for this editorial eyewear campaign showcasing the Ray-Ban Meta smart glasses. The series of portraits highlights the integrated camera technology and frame details through a minimalist aesthetic, leaning into a clean studio look.
Photographed by William Arcand with fashion styling by Brett Alan Nelson, the campaign pairs structured houndstooth tailoring with the eyewear collection. The imagery utilises natural light and high-key lighting to maintain a sharp, polished focus on both the subject and the technical design of the frames.
