Ray-Ban

May 2026

To commemorate nine decades of an iconic silhouette, Ray-Ban launched the Aviator Route 90th campaign, a visually arresting tribute to the timeless intersection of eyewear and American subculture. Captured through the lens of photographer Quentin de Briey, the editorial campaign channels a distinctly cinematic aesthetic that leans into the nostalgic allure of the golden hour across the urban landscape of Los Angeles. Under the creative direction of Fedra Malara, the imagery meticulously constructs a mood of effortless cool, featuring models Em Verleun and Noah Tumataroa immersed in a series of lifestyle vignettes. The production is elevated by the precise styling of Tony Irvine, whose choice of leather textures and understated apparel allows the heritage design of the aviators to remain the focal point. Technical mastery is evident throughout the series, utilizing natural light to achieve a soft, analogue film quality that evokes a sense of perpetual road-trip wanderlust. From the intimate framing within vintage sports cars to the sweeping, desaturated vistas of city streets at twilight, the project successfully bridges the gap between commercial portraiture and high-end editorial storytelling. By emphasizing the interplay of light, shadow, and materiality, the campaign reaffirms the aviator as a permanent fixture in the cultural zeitgeist while celebrating the enduring, grit-infused spirit of the open road.

Lifestyle, Cinematic, Cinematic

Natural light

Eyewear, Fashion, Fashion