Ray-Ban
Ray-Ban Meta AI Gen 2
Brand
ProjectRay-Ban Meta AI Gen 2
Date
Sep 2025
Description
Ray-Ban and Meta present the campaign for the Ray-Ban Meta AI Gen 2, a project centered on their collaborative eyewear technology. Photographed by William Arcand, the series utilizes hard light and clean, minimalist compositions to emphasize the product's design. The imagery leans into a moody, low-key aesthetic, contrasting dark leather textures against neutral grey studio backgrounds. By focusing on portraiture and the tactile interaction between the user and the accessory, the campaign highlights the integration of smart hardware within personal style.
Style
Horizontal, Commercial, Clean, Moody
Industries
Consumer Electronics
Color
Jet Black
Pure White
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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