Ray-Ban: Ray-Ban Meta AI Gen 2
Brand
Date
Sep 2025
Description
Ray-Ban and Meta present the campaign for the Ray-Ban Meta AI Gen 2, a project highlighting the intersection of classic eyewear design and modern hardware integration. Shot by photographer William Arcand, the series utilizes a moody aesthetic and hard light to emphasize the textures of dark leather apparel and the reflective finishes of the eyewear frames. The commercial campaign features a consistent studio approach, employing clean lines and a low-key chiaroscuro technique. The imagery focuses on the hardware's form factor and portability, showcasing the glasses and their charging case through polished portraiture and close-up detail shots.
Style
Horizontal, Commercial, Clean, Moody
Industries
Color
Jet Black
Pure White
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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