Ray-Ban

Aug 2025

The Ray-Ban 2025 Icons Campaign, "The Round & The Aviator," presents a series of studio portraits that highlight the evolution of the brand’s signature eyewear silhouettes. Photographer Rafael Pavarotti and creative director Fedra Malara lean into an editorial aesthetic, pairing classic frames with high-texture outerwear and bespoke tailoring to create a sophisticated, polished visual language. The campaign utilizes a mix of monochrome, low-key chiaroscuro lighting and bold, saturated color blocking to maintain a clean commercial focus. Fashion styling by Vittoria Cerciello emphasizes layered textures, incorporating faux fur, animal prints, and shimmering fabrics that contrast against minimal seamless backgrounds. Additional production support includes set design by Ibby Njoya and hair and makeup by Pierpaolo Lai and Luciano Chiarello, respectively. Casting by Barbara Nicoli and Leila Ananna brings a diverse range of on-camera talent to the series, including Athiec Geng, Haojie Qi, Lucy Rosiek, Samuel Elie, and Saul Symon.

Editorial, Vertical, Commercial, Monochrome, Clean

Eyewear

Advertising Campaign