Ray-Ban Ray-Ban 2025 Icons Campaign - The Balorama 2025

Description

Captured by photographer Axel Morin with art direction by Fedra Malara, this black-and-white campaign image for Ray-Ban features a male model wearing black eyeglasses and a light-colored zip-up jacket against a dark, textured background. Styled by Vittoria Cerciello with hair by Pierpaolo Lai and makeup by Luciano Chiarello, the portrait highlights the iconic eyewear from the Ray-Ban 2025 Icons Campaign. The composition employs dramatic low-key lighting that accentuates the subject's features and the textures of the apparel, complemented by the prominent red Ray-Ban logo overlaid in the lower portion of the frame.

Style

Vertical, Commercial, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Background

Black Seamless

Context

Advertising Campaign