Ray-Ban

Jul 2025

This fashion-led campaign for Ray-Ban channels a high-impact, editorial aesthetic through a series of vivid portraits. Photographer Rafael Pavarotti frames the collection against saturated gradient backdrops, utilizing intense lighting to emphasize the structural silhouettes of quilted outerwear. Creative direction by Fedra Malara defines the visual narrative, which pairs bold eyewear with avant-garde styling. The project leans into a clean, saturated palette and plays with sharp contrast. Supporting the visual execution, fashion styling was led by Vittoria Cerciello, with set design by Ibby Njoya, hair by Pierpaolo Lai, and makeup by Luciano Chiarello. Casting was managed by Barbara Nicoli & Leila Ananna.

Editorial, Vertical, Saturated

Eyewear

Advertising Campaign