Ray-Ban

Jul 2025

This fashion campaign for Ray-Ban, captured by photographer Rafael Pavarotti, focuses on the intersection of technical eyewear and avant-garde silhouette. The imagery channels a high-impact aesthetic through the use of saturated colour palettes and sculptural, voluminous outerwear. Creative direction by Fedra Malara and styling by Vittoria Cerciello define the editorial series, which utilizes high-contrast lighting to emphasize the structural geometry of both the frames and the garments. The production features set design by Ibby Njoya, with hair by Pierpaolo Lai and makeup by Luciano Chiarello, further elevating the series' distinct visual narrative.

Editorial, Vertical, Saturated

Eyewear

Advertising Campaign