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Red-haired model wearing Ray-Ban sunglasses and a metallic jacket against a moody blue background

Ray-Ban Ray-Ban 2025 Icons Campaign - The Balorama 2025

Associated creatives

Tags

Description

This campaign image for the Ray-Ban 2025 Icons project features a model wearing the Balorama sunglasses. The model has long red hair and is styled in a metallic grey button-down jacket and matching denim trousers. The lighting creates a dramatic, moody atmosphere against a deep blue textured background. Axel Morin served as the photographer, with styling by Vittoria Cerciello and art direction by Fedra Malara. The Ray-Ban signature logo appears prominently in red across the lower portion of the frame.

Style

Editorial, Vertical, Moody, Polished

Industries

Eyewear

Color

Charcoal (70%)
Crimson (30%)

Background

Grey Seamless

Context

Advertising Campaign