Description

This portrait from the Ray-Ban 2025 Icons Campaign features model Hezhizi Liu wearing black Ray-Ban optical frames and a distressed denim vest over a sheer patterned long-sleeve top. The subject stands against a vibrant, warm yellow gradient backdrop with soft lighting that highlights the textures of the apparel and eyewear. Art direction by Fedra Malara and photography by Axel Morin bring a contemporary edge to the eyewear showcase, complemented by styling from Vittoria Cerciello, hair by Pierpaolo Lai, and makeup by Luciano Chiarello.