Ray-Ban Ray-Ban 2025 Icons Campaign - The Balorama 2025

Description

This portrait from the Ray-Ban 2025 Icons Campaign features model Hezhizi Liu wearing black Ray-Ban optical frames and a distressed denim vest over a sheer patterned long-sleeve top. The subject stands against a vibrant, warm yellow gradient backdrop with soft lighting that highlights the textures of the apparel and eyewear. Art direction by Fedra Malara and photography by Axel Morin bring a contemporary edge to the eyewear showcase, complemented by styling from Vittoria Cerciello, hair by Pierpaolo Lai, and makeup by Luciano Chiarello.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Eyewear

Color

Background

Gradient

Context

Advertising Campaign