Ray-Ban: Ray-Ban X A$AP Rocky 2025 Campaign

Jun 2025

The Ray-Ban X A$AP Rocky 2025 campaign marks a collaboration blending sharp tailoring with signature eyewear. Photographed by Joshua Woods, the imagery adopts a high-contrast editorial approach that leans into analogue film techniques and natural light to frame its subjects. The series features A$AP Rocky alongside models Joe West, Yannick Sako, Anna Eberg, Ayinla Tunde, and Tay Demery. The compositions utilise a variety of perspectives, from worm’s-eye views to motion-blurred urban scenes, highlighting the interplay between textures in wool, fur, and metallic accessories. The result is a cohesive fashion-led aesthetic that defines the partnership through clean, textured portraiture.

Editorial, Vertical, Clean, Warm

Natural light

Advertising Campaign