Ray-Ban
Ray-Ban X A$AP Rocky 2025 Campaign
Jun 2025
The Ray-Ban X A$AP Rocky 2025 campaign positions classic eyewear within a sharp, tailored aesthetic. Photographed by Joshua Woods, the imagery leans into a high-fashion editorial look, pairing structured suiting and textured outerwear with signature sunglasses. The collection features A$AP Rocky alongside models Joe West, Yannick Sako, Anna Eberg, Ayinla Tunde, and Tay Demery. Executing across urban environments, the campaign utilizes natural light and analogue film techniques to build a cohesive visual identity. Compositional variety ranges from clean, direct portraits to dynamic, motion-blurred street scenes, highlighting the interplay between the subjects' tailored attire and the bold eyewear frames.
Editorial, Vertical, Clean, Warm
Natural light
Eyewear
Advertising Campaign
