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Brand
Ray-Ban
ProjectRay-Ban 2025 Icons Campaign - The Balorama
Model wearing dark Ray-Ban sunglasses and a black sleeveless top against a dark blue textured background

Ray-Ban Ray-Ban 2025 Icons Campaign - The Balorama 2025

Associated creatives

Axel Morin
Axel MorinPhotographer
Vittoria Cerciello
Vittoria CercielloFashion Editor/Stylist
Fedra Malara
Fedra MalaraArt Director
Pierpaolo Lai
Pierpaolo LaiHair Stylist
Luciano Chiarello
Luciano ChiarelloMakeup Artist
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Designer
Hezhizi Liu
Hezhizi LiuModel
Jadi Wegener
Jadi WegenerModel
Ottawa Kwami
Ottawa KwamiModel
Walid Fiher
Walid FiherModel

Tags

model in sunglassesmodel in black topwoman wearing sunglassessunglassesblack sleeveless top

Description

This portrait from the Ray-Ban 2025 Icons Campaign features a model wearing dark sunglasses and a sleek black sleeveless top. The composition uses dramatic studio lighting against a textured deep blue background. Styled by Vittoria Cerciello with art direction by Fedra Malara and photography by Axel Morin, the image highlights the iconic eyewear design with refined modern aesthetics.

Style

Vertical, Commercial, Moody

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (100%)

Background

Textured Backdrop

Context

Advertising Campaign