Brand
Ray-Ban Ray-Ban 2025 Icons Campaign - The Balorama 2025
Associated creatives
Tags
Description
This striking monochrome portrait features a male model wearing dark Ray-Ban sunglasses and an oversized, heavily textured dark jacket. The subject gazes directly toward the camera with a neutral expression against a dark, moody background. A bold red Ray-Ban logo is prominently displayed in the lower portion of the frame. The lighting creates stark highlights and deep shadows across the subject's face and apparel, emphasizing the weathered texture of the outerwear. Shot by photographer Axel Morin as part of the Ray-Ban 2025 Icons Campaign for the Balorama frame.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Low-key / chiaroscuro
Industries
Eyewear
Color
Jet Black (100%)
Background
Black Seamless
Context
Advertising Campaign