Playboy

Jan 2023

Playboy’s comprehensive brand identity project establishes a cohesive graphic system across digital, editorial, and apparel touchpoints. The system centres on the custom ‘Masthead’ typeface, developed in collaboration with Commercial Type, which draws from the brand’s archival logo to inform a full typographic hierarchy of display types and weights. The visual identity leans into a collegiate and retro aesthetic, blending lifestyle photography with bold graphic treatments. Executed by Decade, the project employs a structured grid that spans university-themed apparel collections, social media advertising, and e-commerce templates. This visual language is defined by a consistent use of typography, natural light, and clean layout rules, ensuring a unified presence from promotional university banners to digital storefronts.

Typography

Advertising Campaign