Logo
Framed Playboy magazine print leaning against the brown trunk of a vintage car with bold red typography overlay.
Four vertical mobile ad banners for Playboy University showcasing apparel, branding, and back-to-campus campaigns.
Young man with long hair holding a football, wearing a green sweatshirt and shorts in a park setting.
Playboy brand identity typography showcase featuring the Masthead typeface on a solid black background.
Four vertical promotional graphics for Playboy University featuring apparel, models, and playful typographic branding on varied backgrounds.
Young man in a green argyle cardigan lounging on a blanket in the grass for a Playboy campaign
Playboy brand identity collage featuring graphic design layouts, typography, merchandise, and model portraits.
Playboy brand identity graphic with white puffy letters and a black pennant flag reading Pride is Good on red background.
Young man in yellow t-shirt and green baseball cap smiling outside a brick building, viewed from inside a car
Rear view of a person wearing a charcoal denim jacket with Playboy script embroidery and matching dark jeans with a white rabbit head logo.
Collage of digital mockups and mobile ad banners featuring Playboy branding and models in bunny costumes
Framed Playboy magazine print leaning against the brown trunk of a vintage car with bold red typography overlay.
Four vertical mobile ad banners for Playboy University showcasing apparel, branding, and back-to-campus campaigns.
Young man with long hair holding a football, wearing a green sweatshirt and shorts in a park setting.

Playboy Brand Identity 2023

About

Playboy’s comprehensive brand identity project serves as a structured visual system for the legacy label, blending collegiate aesthetics with contemporary streetwear sensibilities. The design language, developed in collaboration with Commercial Type, centers on a custom typeface named Masthead, which draws its stylistic lineage directly from the iconic brand logo. Executed with graphic design precision, the brand identity extends across diverse digital and physical touchpoints. The system utilizes a bold, retro-inspired typographic hierarchy paired with a vibrant, block-colour palette. Editorial assets lean into a nostalgic, outdoor collegiate mood, incorporating natural light and tactile textures within a campus-inspired visual framework. The identity was further codified by Decade, which established rigorous standards for logo lock-ups, display types, and layout rules to ensure consistency across e-commerce platforms and social media advertising.

Brand

Playboy

Credits

Decade
Graphic Design

Techniques

Typography
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