Playboy Brand Identity 2023

About

A portrait of a young man holding a brown football in an outdoor park setting, part of a brand identity project for Playboy. The subject has long dark hair and is wearing a dark green sweatshirt and shorts featuring graphic prints and numbers. Playful, colourful hand-drawn typographic elements reading PLAYBOY and Est. 1953 are overlaid on the image. The natural lighting filters through leafy trees in the background.