Home
·Media
·Playboy Brand Identity portrait with man and football

Young man with long hair holding a football, wearing a green sweatshirt and shorts in a park setting.

Brand Identity 2023

Associated creatives

Description

A portrait of a young man holding a brown football in an outdoor park setting, part of a brand identity project for Playboy. The subject has long dark hair and is wearing a dark green sweatshirt and shorts featuring graphic prints and numbers. Playful, colourful hand-drawn typographic elements reading PLAYBOY and Est. 1953 are overlaid on the image. The natural lighting filters through leafy trees in the background.

Style

Artistic, Vertical, Earthy

Techniques

Natural light, Spray paint / graffiti

Industries

Digital Media & Publishers

Color

Forest Green (70%)

Background

Park

Context

Advertising Campaign