Playboy Brand Identity 2023

Description

This graphic design showcase for Playboy highlights the brand identity built around a custom typeface named Masthead. The layout features the complete alphabet in uppercase and lowercase characters, numerals, and punctuation symbols rendered in red and white against a solid black background. Descriptive text details the collaboration with Commercial Type to develop the typography directly from the iconic logo. The clean, structured composition emphasizes the editorial and graphic design system created for the brand.

Style

Artistic, Horizontal, Monochrome, Clean

Techniques

Typography

Color

Background

Solid Colour

Context

Advertising Campaign