Playboy Brand Identity 2023

Description

This brand identity image for Playboy features a person viewed from behind, showcasing a dark charcoal denim jacket with the brand's script embroidered across the back shoulders. The matching dark denim jeans display the iconic white rabbit head logo on the back pocket. The setting includes a stone building exterior and a paved walkway, captured in soft natural daylight. The composition highlights the streetwear apparel design and branding details against an urban backdrop.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Streetwear

Color

Background

Residential Building

Context

Advertising Campaign