Logo
Two side-by-side shots featuring a woman wearing black clothing and a close-up of hands holding a red arousal spray bottle by Playboy.
Playboy intimacy gel tubes and packaging boxes in hot pink displayed on red podiums before a dark red curtain backdrop.
Playboy bath bomb packaging and spherical bath bombs on white podiums
A woman wearing a pink sweatshirt and delicate gold jewelry outdoors, alongside a close-up of hands holding a red product box.
Playboy arousal spray bottle and pink packaging boxes displayed on red tiered podiums against a draped velvet curtain backdrop
Woman wearing a bright red hoodie with typography against a clear sky, and a detail view of the red hoodie text and rabbit logo.
Two side-by-side shots featuring a woman wearing black clothing and a close-up of hands holding a red arousal spray bottle by Playboy.
Playboy intimacy gel tubes and packaging boxes in hot pink displayed on red podiums before a dark red curtain backdrop.
Playboy bath bomb packaging and spherical bath bombs on white podiums

Playboy Brand Identity 2020

About

Playboy refreshes its market presence with a brand identity project spanning across its cosmetics and beauty line. The creative execution integrates clean, commercial photography with editorial portraiture to frame the product range, including intimacy gels, arousal sprays, and bath bombs. The visual language leverages a high-contrast palette of vibrant reds and pinks, frequently set against tactile surfaces like wooden slats, velvet drapery, and minimalist podiums. Through the use of natural light and soft studio lighting, the imagery emphasizes the graphic design elements, including the iconic rabbit logo and crisp typography across both packaging and apparel. Design work for this identity was provided by Public-Library.

Brand

Playboy

Credits

Public-Library
Graphic Design

Industries

Cosmetics

Styles

HorizontalCommercialClean

Techniques

Natural light
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