Logo

Playboy: Brand Identity

Brand
Playboy
Date

Dec 2020

Description

Playboy refreshes its market presence with a brand identity project spanning across its cosmetics and beauty line. The creative execution integrates clean, commercial photography with editorial portraiture to frame the product range, including intimacy gels, arousal sprays, and bath bombs. The visual language leverages a high-contrast palette of vibrant reds and pinks, frequently set against tactile surfaces like wooden slats, velvet drapery, and minimalist podiums. Through the use of natural light and soft studio lighting, the imagery emphasizes the graphic design elements, including the iconic rabbit logo and crisp typography across both packaging and apparel. Design work for this identity was provided by Public-Library.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries
Cosmetics
Color
Crimson

Associated creatives

Public-Library
Public-LibraryGraphic Design
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by