Logo

Playboy

Brand Identity
Brand
Playboy
ProjectBrand Identity
Date

Dec 2020

Description

Playboy establishes a new visual direction through a comprehensive brand identity project. The work bridges lifestyle apparel and intimate cosmetics, utilizing a consistent graphic language that emphasizes clean typography and the iconic rabbit logo across both physical products and soft goods. The execution relies on a blend of commercial photography and 3D render/CGI techniques to present the collection. Outdoor editorial imagery employs natural light to capture the apparel against organic backdrops, while studio-based product shots utilize soft light and geometric podiums to highlight the saturated red and pink color palette. Graphic design for the project was led by Public-Library, ensuring a cohesive aesthetic that spans packaging design and brand-forward textile motifs.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Cosmetics

Color
Crimson

Associated creatives

Public-Library
Public-LibraryGraphic Design
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