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Brand
Playboy
ProjectBrand Identity
Four vertical mobile ad banners for Playboy University showcasing apparel, branding, and back-to-campus campaigns.

Playboy Brand Identity 2023

Associated creatives

Decade
DecadeGraphic Design

Tags

playboy digital marketing campaignplayboy campaigndigital marketing campaignplayboy brand identitybrand identityuniversity apparelpromotional bannersmarketing campaign

Description

This display showcases four vertical digital advertising banners created for Playboy as part of a brand identity and university-themed campaign. The layouts feature a combination of photography and graphic design elements, including back-to-campus apparel showcases, embroidered denim jackets, graphic sweatshirts, and lifestyle imagery set against a dark background. Typography and text elements such as Playboy University and Shop Now are integrated across the panels to drive engagement. The clean compositions reflect commercial digital design standards with distinct color palettes and promotional messaging.