Brand
ProjectBrand Identity

Playboy Brand Identity 2023
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Description
This graphic design showcase presents a series of four vertical promotional panels created for Playboy's university collection brand identity. The sequence includes lifestyle photography featuring models in casual wear, product shots of burgundy and white university sweaters with embroidered logos, and stylized typography overlays. Each panel utilizes distinct backdrops ranging from car interiors and outdoor park settings to clean studio and solid color fields. The cohesive visual identity blends collegiate aesthetic elements with contemporary lifestyle branding.