Playboy Brand Identity 2023

Description

This graphic design piece for Playboy features a framed magazine print resting against the brown trunk of a vintage car. Bold, bubbly red typography reading 'PLAYBOY' appears at the top, while 'Est. 1953' is inscribed in a similar playful script near the bottom right. The framed print showcases a vibrant pop-art style rabbit silhouette in blue and pink against a rich red background. The composition combines graphic design elements with physical packaging and automotive details.

Style

Artistic, Vertical, Retro

Techniques

Typography

Color

Context

Advertising Campaign