Playboy
Featured Playboy projects
This week's top Playboy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Playboy · Brand Identity
Playboy’s comprehensive brand identity project serves as a structured visual system for the legacy label, blending collegiate aesthetics with contemporary streetwear sensibilities. The design language, developed in collaboration with Commercial Type, centers on a custom typeface named Masthead, which draws its stylistic lineage directly from the iconic brand logo. Executed with graphic design precision, the brand identity extends across diverse digital and physical touchpoints. The system utilizes a bold, retro-inspired typographic hierarchy paired with a vibrant, block-colour palette. Editorial assets lean into a nostalgic, outdoor collegiate mood, incorporating natural light and tactile textures within a campus-inspired visual framework. The identity was further codified by Decade, which established rigorous standards for logo lock-ups, display types, and layout rules to ensure consistency across e-commerce platforms and social media advertising.
Project Playboy · Being a Muslim Woman at the Sex Party
Playboy features model Nancy Uddin in this editorial project, Being a Muslim Woman at the Sex Party. The imagery explores intimate, moody narratives across a variety of interior and poolside settings, utilizing specific techniques such as long exposure and chiaroscuro lighting to build a cinematic aesthetic. The production leans into a warm, often grainy visual language. Through a mix of analogue film techniques and high-contrast ambient lighting, the project captures a sequence of portraits and documentary-style frames that examine the subject against domestic and nocturnal backdrops.
Project Playboy · Mary Beth Barone Wants You to Seek P ...
Playboy presents an editorial portrait series featuring comedian and writer Mary Beth Barone. The project utilizes a clean, minimalist studio aesthetic, focusing on direct composition and natural textures to frame the subject. Photographed by Max Montgomery, the images lean into a modern, pared-back visual language. The production is supported by fashion styling by Kat Typaldos, hair by Brian Fisher, makeup by Hinako Nishiguchi, and manicures by Thuy Nguyen. Each shot utilizes natural light to maintain a soft, contemporary feel throughout the series.
Project Playboy · Miss June Is Here—And She’s a True W ...
In a sophisticated evolution of the iconic magazine brand, Playboy captures a modern, ethereal aesthetic through its latest feature starring Gabrielle Richardson as Miss June. This editorial campaign, spanning both vibrant outdoor meadows and intimate studio environments, leans into a sense of raw, organic beauty that feels both grounded and cinematic. Under the expert lens of photographer Shaniqwa Jarvis, the portrait series moves away from traditional tropes, favoring a nuanced approach that prioritizes texture and natural grace. The visual narrative relies heavily on natural light to emphasize the model's presence, whether she is positioned against sun-drenched, golden-hued foliage or within the high-contrast drama of chiaroscuro-inspired studio shots. With meticulous hair and makeup styling by Karo Kangas, the work achieves a polished yet dewy look that complements the project’s emphasis on botanical elements like deep red anthuriums. By oscillating between crisp, analogue film sensibilities and soft-focus landscape captures, the collection presents a masterclass in modern lifestyle photography. The result is a series that reads as both a timeless homage to the brand’s history and a bold, forward-looking statement on contemporary identity. Every frame, from the close-up portraits to the full-length compositions on weathered wooden stumps, demonstrates a deliberate focus on mood, shadow, and human connection, effectively redefining the visual language of the magazine for a new generation of readers.
Project Playboy · Lexee Smith by Morgan Maher
In this evocative editorial spread for Playboy, photographer Morgan Maher masterfully captures Lexee Smith in a series of intimate, nuanced portraits that lean into a blend of lifestyle aesthetics and classic glamour. The collection, which transitions seamlessly between sun-drenched, natural light portraits and sharp, high-contrast black-and-white photography, showcases a sophisticated command of texture and composition. Maher utilizes a variety of environments, ranging from moody, wood-paneled interiors to minimalist white-walled spaces, to frame Smith in poses that oscillate between playful, candid snapshots and highly stylized, cinematic tableaus. The editorial is elevated by the precise work of hair stylist Lauren Palmer-Smith and makeup artist Eden Lattanzio, whose contributions emphasize a soft, ethereal quality that anchors the more avant-garde wardrobe choices. By incorporating distinct techniques like analogue film and dramatic flash lighting, the series achieves a tactile depth that feels both nostalgic and distinctly contemporary. Whether draped in sheer fabrics or posing alongside striking sculptural elements, Smith delivers a commanding performance that channels an effortless, modern allure. This work serves as a prime example of high-end commercial portraiture, where the interplay of intentional styling and expert lighting design creates a cohesive narrative, perfectly aligning with the iconic brand identity while pushing the aesthetic boundaries of contemporary magazine media.
Project Playboy · Girls had fun
The Girls Had Fun campaign for Playboy marks a sophisticated evolution in the heritage brand's visual identity, leaning into a playful yet refined aesthetic that blurs the lines between classic luxury fashion houses and modern editorial sensibilities. Under the guidance of creative director Marie Suter and the sharp eye of photographer Mari Sarai, the series masterfully utilizes editorial minimalism to strip away artifice, allowing the interplay of color and form to take center stage. Fashion editor and stylist Tsuyoshi Noguchi punctuates the compositions with bold, unexpected accents, such as the recurring neon yellow tape and vibrant red bodysuits that pop against carefully considered, neutral backdrops. Throughout the set, the photography relies heavily on direct, natural light and crisp studio strobe lighting to create a clean, contemporary energy. Whether playing with reflections to create symmetrical narratives or using bold graphic props to disrupt the frame, the project captures a sense of spontaneous, high-fashion storytelling. The integration of leopard-print textures and delicate black lace offers a tactile contrast to the clinical precision of the white studio environments. By prioritizing a dynamic, portrait-led approach, the project manages to feel both intimate and iconic, reinforcing Playboy's enduring status as a cultural force while presenting a fresh, curated perspective on the lifestyle genre that resonates with today’s fashion-forward audience.
Project Playboy · Brand Identity
Playboy refreshes its market presence with a brand identity project spanning across its cosmetics and beauty line. The creative execution integrates clean, commercial photography with editorial portraiture to frame the product range, including intimacy gels, arousal sprays, and bath bombs. The visual language leverages a high-contrast palette of vibrant reds and pinks, frequently set against tactile surfaces like wooden slats, velvet drapery, and minimalist podiums. Through the use of natural light and soft studio lighting, the imagery emphasizes the graphic design elements, including the iconic rabbit logo and crisp typography across both packaging and apparel. Design work for this identity was provided by Public-Library.
Project Playboy · Six months after the end of the world
Playboy's editorial project, Six months after the end of the world, explores a surreal, pastoral narrative set within expansive rural landscapes. Captured by photographer Cara Stricker, the production moves between high-contrast, low-key chiaroscuro scenes and bright, natural light tableaus to build a cinematic atmosphere. The series features model Jennifer Atilemile at the center of a conceptual, documentary-style ensemble. Styled by Hillary Taymour, the imagery utilizes earthy, desaturated tones and film-grain textures to ground the theatrical poses and rural setting. With hair styling by Adrian Arredondo, the work relies on a grainy, analogue film aesthetic and wide-angle drone footage to capture the scale of the environments.
Project Playboy · Playboy Netherlands May 2025 cover
Playboy Netherlands features a dynamic editorial series for its May 2025 cover, captured by photographer Amanda Elise K. The series utilizes a warm, moody aesthetic to frame its subject, contrasting high-contrast flash techniques with intimate, macro-focused editorial portraits. The project transitions between structured studio compositions against deep red velvet backdrops and atmospheric, commercial-leaning shots set within a nightclub environment. Makeup artist Kato Fierkens contributes to the visual narrative, emphasizing clean, graphic details through deliberate styling choices.
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