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Brand
Playboy
ProjectBrand Identity
Young man in a green argyle cardigan lounging on a blanket in the grass for a Playboy campaign

Playboy Brand Identity 2023

Associated creatives

Decade
DecadeGraphic Design

Tags

man in green argyle cardigangreen argyle cardiganargyle cardigancardiganyoung manman

Description

This brand identity campaign image for Playboy features a young man lounging on an outdoor blanket in a grassy park. He wears a green argyle cardigan with black detailing and tan trousers, looking toward the camera with a relaxed expression. Below the photographic frame, bold black typography reads "Playboy Back to Campus" alongside the iconic rabbit silhouette logo. Natural lighting highlights the textured knitwear and the casual, collegiate-inspired styling.