Playboy Brand Identity 2023

Description

This brand identity campaign image for Playboy features a young man lounging on an outdoor blanket in a grassy park. He wears a green argyle cardigan with black detailing and tan trousers, looking toward the camera with a relaxed expression. Below the photographic frame, bold black typography reads "Playboy Back to Campus" alongside the iconic rabbit silhouette logo. Natural lighting highlights the textured knitwear and the casual, collegiate-inspired styling.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Event

Back to School

Color

Background

Park

Context

Advertising Campaign, E-commerce / Product