Playboy Brand Identity 2023

Description

An editorial portrait capturing a young man with long hair smiling while wearing a yellow t-shirt, green baseball cap, and beige trousers. He stands outdoors against a rustic stone and brick building facade, viewed framed through the open door and tan interior of a classic car. Stylized graphic text reading PLAYBOY UNIVERSITY is overlaid across the lower portion of the image. The natural lighting and warm color grading create a nostalgic, collegiate aesthetic.

Style

Editorial, Vertical, Warm, Retro

Techniques

Natural light

Color

Background

Residential Building

Context

Advertising Campaign, Editorial