Oddity

Mar 2023

The brand identity for Oddity within the beauty and fragrance sector focuses on a tactile, minimalist aesthetic that prioritizes materiality. The project spans custom packaging design, product flacons, and wide-reaching graphic collateral, utilizing techniques such as emboss and deboss, high-contrast monochrome photography, and integrated VFX. Execution centers on a refined interplay of texture and geometry. Printed materials feature clean, sans-serif typography on Neenah Cotton and James Cropper paper stocks, while structural packaging elements utilize wood, resin, and metallic foil to create distinct tactile profiles. The visual identity extends into urban environments, balancing clean, studio-lit product imagery with atmospheric, low-key captures and graphic structural overlays.

Clean, Minimalist, Commercial

Typography

Fragrance