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BrandOddity
ProjectBrand Identity
Large outdoor advertising billboard displaying multiple black and white Dead Air perfume posters on a textured brick wall.

Oddity Brand Identity 2023

Associated creatives

Oddity
OddityGraphic Design
Neenah Cotton
Neenah CottonPaper
Neenah Paper
Neenah PaperPaper
Antalis
AntalisPaper

Tags

billboard postersperfume postersbrand identity billboardadvertising postersdead air posters

Description

A large outdoor billboard displays a series of monochrome and yellow-accented Dead Air fragrance posters for Oddity mounted on a weathered brick wall. The posters feature typography and product photography, half-covered by diagonal shadows cast across the display structure. The street-level presentation highlights the printed graphic design in an urban outdoor environment.

Style

Horizontal, Commercial, Clean

Industries

Fragrance

Color

Jet Black (60%)
Pure White (40%)

Background

Street

Context

Out of Home (OOH)