BrandOddity
ProjectBrand Identity

Oddity Brand Identity 2023
Associated creatives
Tags
Description
Four distinct panels of white fragrance packaging for Oddity's Naked Dance are displayed against a clean, neutral background. The packaging utilizes textured white paper with minimalist black typography and subtle embossed details. Different sides feature product titles, descriptive brand prose, and technical manufacturing information arranged in a clean editorial layout. The lighting is bright and even, highlighting the tactile surface quality and crisp graphic design of the paper cartons.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, Emboss & Deboss
Industries
Fragrance
Color
Pure White (80%)
Jet Black (20%)
Background
Grey Seamless
Context
E-commerce / Product