Oddity Brand Identity 2023

Description

This image presents a close-up view of the brand identity project for Oddity, showcasing printed packaging and label layouts on fine textured white paper. The composition highlights crisp typography detailing fragrance notes and manufacturer information alongside vertical debossed branding elements. Soft directional lighting accentuates the tactile quality of the paper surface and the subtle depth of the embossed relief. The clean layout reflects a refined minimalist design approach focused on materiality and precise graphic arrangement.

Style

Artistic, Vertical, Clean, Tactile

Techniques

Typography, Emboss & Deboss

Industries

Fragrance

Color

Background

Paper Texture

Context

Advertising Campaign, E-commerce / Product