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BrandOddity
ProjectBrand Identity
Close-up of textured white paper with embossed blind deboss line illustration and bold black typography for Oddity.

Oddity Brand Identity 2023

Associated creatives

Oddity
OddityGraphic Design
Neenah Cotton
Neenah CottonPaper
Neenah Paper
Neenah PaperPaper
Antalis
AntalisPaper

Tags

embossed paper packagingembossed paperpaper packagingblind deboss illustrationblind debossline illustrationblack typographytypography

Description

This close-up photograph captures a section of textured white paper packaging created for the Oddity brand identity project. The surface features a detailed blind debossed line illustration showing abstract contours, paired with bold black sans-serif typography. Soft, directional lighting highlights the raised tactile relief and fine grain of the paper material. The composition is shot vertically from a high angle, emphasizing the print finishing techniques used in the design.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Typography, Emboss & Deboss

Color

Pure White (80%)
Jet Black (20%)

Background

Paper Texture

Context

E-commerce / Product