IMMI presents a cohesive brand identity and product packaging system that prioritizes minimalist graphic design and tactile presentation. The project utilizes a warm, neutral color palette to ground its communication, pairing bold sans-serif typography with structured, functional product packaging across a series of digital and physical assets.
Developed by Oddity, the design system centers on cylindrical metal tins and printed informational cards. The identity leans into clean, vector-based motion graphics and commercial product photography to articulate its function as a menstrual tracking watch. The execution emphasizes precise layout and consistent iconography, creating a unified visual language through the use of natural light and minimalist composition.
