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BrandOddity
ProjectBrand Identity
Architectural grid of a dark office building overlaid with a vibrant horizontal streak of yellow and orange light.

Oddity Brand Identity 2023

Associated creatives

Oddity
OddityGraphic Design
Neenah Cotton
Neenah CottonPaper
Neenah Paper
Neenah PaperPaper
Antalis
AntalisPaper

Tags

architectural gridcommercial building facadeyellow light streakorange light streakbuilding facadeoffice building

Description

This graphic design piece for the Oddity brand identity showcases a dark architectural grid of a commercial office building overlaid with a bold, fiery band of yellow and orange light across the center. Numerous small text elements and poetic descriptors are scattered across the dark and bright zones of the facade. The lower portion features warm golden illumination while the upper section remains in shadow, creating a dramatic visual contrast. The composition blends structural geometry with luminous atmospheric color.

Style

Horizontal, Commercial, Warm, Graphic

Techniques

Typography, VFX / visual effects

Industries

Fragrance

Color

Golden Yellow (50%)
Burnt Orange (30%)
Charcoal (20%)

Background

Commercial Office

Context

Advertising Campaign