Oddity Brand Identity 2023

Description

This graphic design project showcases the brand identity for Oddity, presented on a large sheet of folded white paper. The layout features minimalist typography arranged across multiple folded panels, detailing various fragrance notes like orange blossom, white lily, iris, and sandalwood. Clean sans-serif text is printed in black ink, utilizing different orientations across the grid formed by the folds. The paper texture and clean lighting emphasize the tactile quality of the printed medium.