The Old Man

Apr 2022

The Old Man brand identity system, executed by Oddity, establishes a cohesive visual language across both static print and digital motion assets. The work leans into a clean, minimalist aesthetic, balancing stark typography with artistic collage and geometric interventions. Across print collateral and environmental signage, the identity utilizes vellum overlays and serif-heavy layouts to anchor its editorial feel. This is complemented by a series of motion graphics that employ fluid vector animation and structured color blocks to define the brand’s digital presence on social platforms.

Artistic, Clean