Oddity Brand Identity 2023

Description

This brand identity project by Oddity features a vertical composition displaying a grid of nine printed bottle graphics on dark textured paper. The imagery utilizes a grainy black-and-white aesthetic, showing subtle variations across each repeated rectangular panel separated by fine white grid lines. Small physical imperfections and punctures dot the dark paper surface, enhancing the tactile quality of the piece. The lighting is even and flat, emphasizing the paper texture and the printed typographic details within each graphic panel.

Style

Artistic, Vertical, Gritty, Grainy, Minimalist

Techniques

Typography

Color

Background

Paper Texture

Context

Advertising Campaign