New Balance

Sep 2025

This footwear campaign for New Balance, created in collaboration with Office Shoes, highlights the 204L model through a series of editorial-style portraits set against urban landscapes. Shot by photographer Carlos de la Reina, the imagery utilizes natural light to frame the sneakers within a contemporary, city-centric aesthetic. Featuring model Frankie Cavalcanti, the campaign leans into a clean, editorial look that emphasizes apparel textures and footwear detailing. The production captures the collection across outdoor bridge structures and waterfront promenades, using analogue film techniques to maintain a consistent, warm visual tone throughout the series.

Editorial, Vertical, Warm, Clean

Natural light

Sportswear

Advertising Campaign