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·2025
·OFFICE SHOES X New Balance 204L

Close-up of legs wearing yellow socks and New Balance sneakers on a platform with a blurred train background

Two female models wearing New Balance sneakers posing on a train platform with a passing train blurred in the background

Model leaning against a concrete structure on a boardwalk wearing a black skirt, black top, and New Balance sneakers.

Model crouching outdoors wearing New Balance sneakers, white socks, black shorts, yellow top, and olive jacket against a textured wall

Model Frankie Cavalcanti wearing New Balance 204L sneakers and a dark pleated skirt against an exterior concrete building wall.

Model seated on a bridge railing wearing a dark denim jacket, striped trousers, and New Balance sneakers with an urban skyline backdrop.

Model leaning against a railing along a waterfront with a city skyline view, wearing sneakers and shorts.

Two models wearing New Balance sneakers posing on an industrial bridge structure during golden hour.

Two models wearing sneakers and casual attire posing by a waterfront railing against a city skyline

Close-up of legs wearing New Balance sneakers with white socks and dark shorts standing outdoors by a river railing.

New Balance OFFICE SHOES X New Balance 204L 2025

About

This footwear campaign for New Balance, created in collaboration with retailer OFFICE SHOES, highlights the 204L sneaker through a series of urban-focused editorials. Shot on location, the campaign features model Frankie Cavalcanti and an additional model cast, utilizing natural light and an analogue film aesthetic to ground the sportswear in everyday settings. Photographer Carlos de la Reina frames the collection against transit infrastructure and waterfront promenades. The imagery leans into a clean, editorial look, pairing technical athletic footwear with layered, contemporary apparel. Each frame emphasizes the synergy between product design and outdoor, city-centric movement.