Logo
  • Home
  • ·Media
  • ·OFFICE SHOES x New Balance 204L campaign by Carlos de la Reina
Brand
New Balance
ProjectOFFICE SHOES X New Balance 204L
Model Frankie Cavalcanti wearing New Balance 204L sneakers and a dark pleated skirt against an exterior concrete building wall.

New Balance OFFICE SHOES X New Balance 204L 2025

Associated creatives

Carlos de la Reina
Carlos de la ReinaPhotographer
Frankie Cavalcanti
Frankie CavalcantiModel

Tags

woman wearing sneakerswomansneakersnew balance sneakersnew balance 204lblack pleated skirtwhite knee high socksdark patterned top

Description

This fashion campaign image for OFFICE SHOES x New Balance 204L features model Frankie Cavalcanti posing outdoors against a textured concrete architectural wall under natural daylight. The subject wears a dark patterned top, a black pleated skirt, white knee-high socks, and New Balance 204L athletic sneakers. Her long brown hair blows gently in the wind as she touches her head with one hand. The composition uses a vertical framing with strong harsh sunlight casting distinct shadows on the paved ground. The project is photographed by Carlos de la Reina.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (50%)
Pure White (30%)
Camel (20%)

Background

Residential Building

Context

Advertising Campaign