Brand
New Balance OFFICE SHOES X New Balance 204L 2025
Associated creatives
Tags
Description
This fashion editorial photograph for the OFFICE SHOES X New Balance 204L project captures model Frankie Cavalcanti in a dynamic crouching pose outdoors. The model wears New Balance sneakers paired with ribbed white athletic socks bearing the brand logo, dark leather shorts with silver snap buttons, a pale yellow layered top, and a glossy olive green cropped jacket. The background consists of a textured stone or concrete surface illuminated by bright natural daylight. Carlos de la Reina photographed the campaign, highlighting casual footwear style and modern apparel textures.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Jet Black (40%)
Olive (30%)
Butter (30%)
Background
Stone Texture
Context
Advertising Campaign